Probing the Etic vs. Emic Nature of Consumer Ethnocentrism
نویسندگان
چکیده
The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale’s structure is far more complicated than initially believed, and that it may not be unidimensional as originally proposed. Is it possible that the consumer ethnocentrism concept and its measure are culture bound? The goal of this study is to resolve this ambiguity.
منابع مشابه
Etic or Emic? Measuring Culture in International Business Research
How to measure culture has been a fundamental challenge for scholars in the field of international business. Approaches, as well as contexts relating to culture, national culture, and dimensional culture, are their major concerns. It is suggested that etic categories may be useful for comparative analysis, but need corroboration from fieldwork and must be open to new elements collected by an em...
متن کاملThe Purchase of Foreign Products: The Role of Brand Image, Ethnocentrism and Animosity: Iran Market Evidence
Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
متن کاملSources of occupational stress among nurses in five countries
Content analysis on nurses’ perception about the nature of occupational stress was performed in this study to identify emic and etic experiences of occupational stress. Nurses from Hungary, Israel, Italy, U.K., and the U.S., gave their responses in writing to the question: ‘‘What causes you the most stress or anxiety on your job?’’ in the dominant tongue of their country. Results indicate both ...
متن کاملVIEWS FROM INSIDE AND OUTSIDE: INTEGRATING EMIC AND ETIC INSIGHTS ABOUT CULTURE AND lUSTICE JUDGMENT
component of applying a justice principle. Conversely, most emic research activity has focused on the more concrete component of construing the deservingness of the people involved. Quite likely, these biases of etic and emic perspectives are inherent ones. The tendency of etic perspective research to omit all but the most abstract components of a cognitive process is, in fact, rooted in the ve...
متن کاملMaking sense of one other for another: Ethnography as translation
Please cite this article in press as: Agar, M. M doi:10.1016/j.langcom.2010.05.001 The tension between ‘‘etic” and ‘‘emic,” between outsider and insider descriptions of language and culture, has been a leitmotif of anthropology since its beginning. This article revisits Goodenough’s original discussion of emic and etic as a bridge into translation studies, emphasizing recent anthropological and...
متن کامل